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How 2-4-6-8 Restaurant Grew Delivery Sales From $1,500 to $8,000 a Month
A first-time General Manager takes on third-party delivery for the first time
and turns it into one of the restaurant's fastest-growing revenue streams.
$1,500
BEFORE FOOD RIDER DELIVERY
$8,000
AFTER FOOD RIDER DELIVERY
About 2-4-6-8 Restaurant
My name is Kyle, and I'm the General Manager of 2-4-6-8 Restaurant. Before becoming General Manager, I spent five months as the Assistant Manager learning every aspect of the business. When I stepped into the General Manager role, one of my biggest priorities was growing our delivery business.
The challenge was simple. I had never managed or set up third party delivery platforms before, and I quickly realized there was much more to them than simply turning them on.
The Challenge
Like many independent restaurants, we knew delivery had the potential to become an important part of our business, but we didn't know how to get the most out of it. We needed help understanding how the delivery platforms worked, how to improve our online visibility, and how to increase sales while keeping delivery costs under control.
That's when we started working with Food Rider Delivery.
Working with Food Rider Delivery
Food Rider Delivery helped us far beyond just getting our delivery services up and running. They took the time to explain the numbers behind the platforms, helped us understand what was driving results, and shared strategies that were already proving successful for other restaurants.
One of the biggest advantages of working with Food Rider Delivery is that they work with restaurants every day. Because they see what is working across many different businesses, they were able to recommend proven strategies that we never would have thought of on our own.
Their flat rate delivery model also reduced our delivery costs by an average of about 8 percent per order. Those savings allowed us to invest more into improving our online presence and increasing our visibility without dramatically increasing our overall delivery costs.
Another feature that made a significant difference was Food Rider Delivery's cross platform delivery system. Our restaurant is in a location where available drivers can sometimes be limited, which often leads to longer delivery times. By allowing orders to be fulfilled across multiple delivery networks, we had access to a much larger pool of drivers. That meant orders were accepted and delivered more efficiently, creating a better experience for both our customers and our staff.
The Results
Over the next several months, we continued to optimize our delivery platforms with Food Rider Delivery's guidance.
Our monthly delivery sales grew from approximately $1,500 per month to around $8,000 per month, and they continue to increase.
More importantly, our restaurant became much easier for customers to discover. From my home, about eight miles away, 2-4-6-8 Restaurant consistently appears among the top burger restaurants when searching for delivery.
The combination of lower delivery costs, better platform optimization, improved visibility, and cross platform delivery transformed delivery from a small part of our business into one of our fastest growing revenue streams.
Result at a Glance
Monthly delivery sales grew from ~$1,500 to ~$8,000
Delivery costs reduced by ~8%
Improved visibility across delivery platforms
Faster, more reliable deliveries through cross-platform dispatching
Access to a larger driver network despite a limited local pool
Delivery sales continue to grow month over month
When I became General Manager, I had never worked with third-party delivery services before. Food Rider Delivery made the learning process much easier. They didn't just help with setup — they explained the numbers, showed me what was working for other restaurants, and helped us make decisions based on real experience.
Their flat-rate delivery model has saved us an average of about 8% on every delivery order, which has made a huge difference. Their cross-platform delivery has also been a game changer, because our location doesn't always have a large number of available drivers. Having access to multiple delivery networks has helped us keep deliveries moving and improve the customer experience.
Since working with Food Rider Delivery, our monthly delivery sales have grown from around $1,500 to approximately $8,000, and we're continuing to see that number climb. I would absolutely recommend them to other restaurant owners looking to grow their delivery program.
Kyle
General Manager,
2-4-6-8 Restaurant
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